This wasn’t just another company we were deciding on.
This was one I had worked with closely for five years. A basketcase I’d inherited from the prior management. And now we were lucky to have an opportunity to sell.
I knew it better than anyone else in that room ever would. I had the data. I had the story. I had the scar tissue to prove it.
The decision should have been easy. Sell, and sell now.
The evidence was ironclad. Unlike most decisions, this was a binary choice with a clear right answer.
But then, halfway through the session, one of the executives casually floated the idea that we should hold instead.
This was someone with no background, no history with the company, and no real grasp of the situation (I doubt they’d read the pre-read).
Flitting in as if he was ordering lunch. As if years of my experience with the company were just background noise.
I felt it happen. The energy in the room shifted. The others nodded slightly, defaulting to status, to rank, to reputation instead of reality.
It would have been easy to stay silent. To nod along. To protect myself. But I couldn’t.
I spoke up. I fought, not for myself, but for the outcome we needed.
I laid out the facts again, point by point, pushing back against the executive’s casual dismissal. I believed that if I just made the case clearly enough, they would see it. They had to see it.
At that moment, I thought I was doing the right thing.
Maybe I was.
But what I didn’t understand was the invisible game I had just stepped into, and how the real decision that day wasn’t about the company and our investment at all.
The price I paid fighting for the outcome changed a lot for my career, and not in the way I expected it would.
What I did was a big mistake, and now I know what I should have done instead.
Here’s where I went wrong
In a room where power dynamics rule, truth without strategy is a big mistake.
That meeting wasn't just about "the best decision." It was a ritual of authority, hierarchy, and face-saving. Presenting overwhelming evidence was perceived as a challenge to authority, not a contribution.
Turns out I had made a number of mistakes:
I confused evidence with influence. I thought overwhelming proof would win the day. I didn’t realize people rarely change their mind because of facts, they change because of emotions, optics, and ego.
I challenged authority in front of an audience. By pushing back in the meeting, I triggered defensiveness and risked embarrassing the executives in front of the people they saw as their peers (not me), even if that was never my intention.
I fought the wrong battle at the wrong time. I assumed the meeting was the battlefield. The real battlefield was before the meeting, in the corridors, in one-on-one conversations, behind closed doors.
I failed to give others a dignified retreat. I backed them into a corner. I didn’t offer a graceful way for them to change their position while preserving their status.
I didn’t control the environment. I stepped into an arena I didn’t control, letting momentum and group dynamics dictate the outcome, instead of shaping the narrative beforehand.
To be honest, I also assumed they respected my opinion. Which they didn’t. A rookie error because I’ve known for a long time what happens when we assume.
Here’s how it should have gone instead
The decision was binary: sell or don’t sell.
Five years of experience pointed clearly to one answer. The evidence was airtight.
Great.
The executives? They barely knew the company at all. But I understood something deeper: In a room like this, facts are not enough. Power, pride, and fear are the real players.
So I carefully selected my approach.
In the days before the meeting, I moved quietly. One by one, I sought out each executive. Not to argue, but to listen.
I framed what I knew as questions, not conclusions.
"I’m concerned about a few things… here’s what I’m seeing. What’s your instinct on this?"
"There’s a pattern emerging that makes me nervous… what do you think about our position?"
The executives didn’t feel attacked. They didn’t feel cornered. They felt smart. They felt respected. They felt in control.
By the time the formal session started, the groundwork had already been laid.
I barely had to speak.
When one executive suggested the opposite course, I didn’t fight him on it openly. Instead, I offered a bridge:
"That’s an interesting angle. There’s also some new data that might shift the risk profile. I’d really love your opinion on it."
No judgment. No confrontation. I gave him a dignified way to pivot without losing face.
When the final vote came, the committee reached the decision to sell. Not because I overpowered them with arguments, but because I made it their idea to do the right thing.
Later, the Chair pulled me aside.
"You handled that beautifully," she said. “They’ll never know how close they were to screwing it up.”
That day, I applied the right approach: winning is never about proving you’re right. It’s about making sure the right decision becomes inevitable, while everyone else feels like it was their choice all along.
It’s painful to realize that being right isn’t enough.
It’s even more painful to see how easily truth can be crushed by ego, fear, and status games.
But the lesson isn’t to stop standing up for what’s right. It’s to learn how to move inside the real world. So the truth you fight for actually has a chance to survive.
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