No matter where you are in the world, it’s likely there will be “best X in Y” lists for small businesses like yours. Here’s some examples:
- Best Chicken in Lisbon
- Best Coffee in London
- Best Cupcakes in Sydney
These lists are produced by local media outlets or specialist media sites and can receive hundreds of visitors per month. So being included in these lists can mean thousands in revenue from new customers for your business every month.
The best part? Through some outreach, you can have your business included in existing lists and benefit from this exposure immediately.
Here’s how you can get included in local ‘best of’ lists in three easy steps:
- Find relevant lists for your business by doing a simple Google search of “best [your product] in [your location]”
- Go through the search results and visit each relevant site to see if you’re featured already. If not, make a list of all these sites.
- Reach out to each site to see if they will include your business in their list, the best way to do this is to offer them a free visit to your business.
It's as easy as 1-2-3.
If there are lists like this for your business in your city, potential customers are visiting them every day. So you want to be on them. They are a permanent source of traffic, brand awareness and customers. Plus, you’ll get an SEO boost.
And you can do it with one search, and one email!
Before you go...
We all know that small business is about doing the little things right.
The little optimisations, the high-impact tweaks and the 1% gains you can make to your business to make it a little better, a little more profitable and even a little bit more pleasant to run.
I have interviewed 500+ business owners, surveyed thousands more, and I am always probing for their best tips, tricks and hacks to improve their business. There are three that stand out above the rest and I want to share them with you.
Join my email list for free and I’ll send them to you right now.