Attract customers with hyper local media outreach
No matter where you are in the world, it’s likely there will be ‘best X in Y’ lists published by media outlets that can benefit your business. Here are some examples:
- Best Coffee in London
- Best Chicken in Lisbon
- Best Cupcakes in Sydney
The lists produced by local media outlets or specialist travel sites can receive hundreds of visitors per month. So being included in these lists can mean thousands in revenue from new customers every year.
The best part? Through some clever outreach, you can have your business included in existing lists and benefit from this exposure immediately. And the benefits will continue as long as the list is online.
That means both free and recurring customers.
Here is how you can get included in local ‘best of’ lists in three easy steps:
- Find relevant lists for your business by doing a simple Google search of “best [your product] in [your location].” Just replace the search terms with your details.
- Go through the top search results and visit each relevant article to see if you’re featured already. If not, make a list of all these articles.
- Reach out to the owner of each site or the author of the article and ask if they will include your business in their list. The best way (here’s the twist) to do this is to offer them a free visit to your business, and roll out the red carpet when they come.
If there are lists like this for your business in your city, potential customers are visiting them every day. So you want to be on them. They are a permanent source of traffic, brand awareness and customers. Plus, you’ll get an SEO boost.
And you can do it with one search, and one email, to create a reliable, consistent and perpetual stream of new customers.
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