Every now and then, new distribution channels emerge.
Local delivery powered by apps and riders are a new force in business, and small business owners need to decide if it’s right for them (if they haven’t already). For some, it might be a big source of new revenue.
Will that be you?
Small business owners often won’t invest in new channels without “proof” that they work. Even if the writing is on the wall and thousands of businesses are already onboard. Here is the evidence to help inform your decision.
These 13 statistics focused on the foodservice industry show the importance and growth of local delivery channels. They show the value of this new channel and show why all small businesses need to seriously consider adding local delivery to their channel mix.
13 Stats That Show the Increasing Importance of Local Delivery Channels
60% of U.S. consumers order delivery or takeout once a week.
Digital ordering and delivery grew 300% faster than dine-in traffic from 2014 to 2020.
63% of consumers agree that it is more convenient to get delivery than dining out with a family.
In 2020, 51% of diners ordered directly from a restaurant’s website, 38% used an online ordering aggregate site, while 29% used an app.
70% of consumers say they’d rather order directly from a restaurant, preferring that their money goes straight to the restaurant and not a third party.
34% of customers spend at least $50 per order when ordering food online.
20% of customers say they spend more on off-premise orders compared to a regular dine-in experience.
Delivery sales could rise an annual average of more than 20% to $365 billion worldwide by 2030, from $35 billion in 2019.
Digital channel sales (including delivery apps) are on pace to reach 30% of total sales for US restaurants by 2025.
60% of restaurant operators say that offering delivery has generated incremental sales.
35% of customers said that having low fees is a factor in their choice of which food delivery platform to use.
45% of customers say that offering mobile ordering or loyalty programs would encourage them to use online ordering services more often.
When receiving an online order, customers ranked speed as the most important, followed by value, and then the quality of the food.
Local delivery is now a key channel for the restaurant industry, and it’s importance is growing as customers like the convenience.
These days, it’s not just the restaurant industry that’s being impacted. Local delivery is moving into groceries, household goods and every other consumer good a customer might want. This is big news and a great opportunity for businesses like grocers, delis, bodegas and convenience stores to get involved.
I hope you’ve found something to put into action today!
Before you go...
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