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Evan Spiegel Quotes on Business, Product and Leadership

This post doesn’t list every single quote Evan Spiegel ever made.

Instead, I have selected and organized quotes by the most important principles he used to start and build Snap, and its flagship product Snapchat. Evan Spiegel is emerging as a product visionary and these are the principles he used to create an app with over 350 million users.

Put together, these are a masterclass on leading a product-driven organization.

Let’s get to it.

My Favorite Evan Spiegel Quote

“When we face uncertainty, we encourage everyone to press forward and believe in the values of the product.”

Evan Spiegel Quotes on Business

“We’re just going to keep executing on what we believe.”

“It’s not about working harder, it’s about working the system.”

“There are very few people in the world who get to build a business. I think trading that for some short-term gain isn’t very interesting.”

“In times of despair, you may believe the cynic who tells you that one person cannot make a difference, and there are times it may be hard to see your own impact. I beg you to remember that it is not possible at this time or any time to know the end results of our efforts.”

Evan Spiegel Quotes on Product

“I’d like to create a space for people who have a lot of talent but not a lot of reach.”

“When we face uncertainty, we encourage everyone to press forward and believe in the values of the product.”

“Technology businesses in general are susceptible to hacking. That’s why you have to work really, really, really hard with law enforcement, with security experts, internal and external groups, to make sure you’re paying attention and addressing security concerns.”

“I don’t want to disrupt anything. We never conceive of our products as disruptive. We don’t look at something and say, ‘Let’s disrupt that.’ It’s always about how we can evolve this and make this better.”

“I think, with any new product that’s difficult to understand, there are always lots of questions and criticism. I think we have all the right criticism. We’re just going to keep executing on what we believe.”

“People are going to copy your product if you build great stuff. Just because Yahoo has a search box doesn’t make it Google.”

“I just try really hard to be me, and sometimes that means I’m unfiltered. I try to give people myself because I think making a great product is being in touch with how you feel about things and being able to express things. I really hope I can stay in touch with how I feel about things and I’m able to express that.”

“Conforming happens so naturally that we can forget how powerful it is – we want to be accepted by our peers – we want to be a part of the group. It’s in our biology. But the things that make us human are those times we listen to the whispers of our soul and allow ourselves to be pulled in another direction.”

Evan Spiegel Quotes on Leadership

“We would experiment and fail. We must have attempted nearly 34 projects.”

“Someone will always have an opinion about you. Whatever you do won’t ever be enough. So, find something important to you. Find something that you love.”

“Don’t feel bad if you sell out. Just don’t stop there. Find something you aren’t willing to sell.”

“It’s important to be thoughtful and mindful about the things you say to other people.”

“I’m not a great manager. I try to be a great leader. And for me, that’s been going through a process of not how to be a great CEO but how to be a great Evan, and that’s really been the challenge.”