3 Stats That Prove You Need to Put Customers First
2 min read

3 Stats That Prove You Need to Put Customers First

These three statistics prove the value of putting customers first and show why all small businesses need to get on board.
3 Stats That Prove You Need to Put Customers First

Small business owners, managers and operators can have a hard time balancing their own needs with the needs of employees and customers.

But when you look at the cold hard statistics, it is clear who the priority should be to create a win-win scenario for all parties. Focus on customers.

It can be difficult to measure the value of investments in customer experience. However, customer experience is incredibly valuable. Small businesses often won’t invest in customer experience without “proof,” even if the writing is on the wall. Here is actual proof so you can reprioritise your efforts.

The Three Statistics That Prove Your Small Business Should Put Customers First

These 3 statistics prove the value of putting customers first and show why all businesses need to design their businesses and orient their energy around customers:

  1. Customers will spend 17% more for a good experience.
  2. Return customers spend 67% more on average than new customers.
  3. Customer-centric businesses are 60% more profitable than businesses that aren't customer-centric.

As you can see, successful businesses understand and cater to their customers. Quite literally, the three stats above show that more value accrues to businesses with a customer focus as measured by higher prices, spend and profitability.

This strongly suggests a shift from the typical rank of priorities:

  1. Business Owners
  2. Employees
  3. Customers

To a customer first rank of priorities:

  1. Customers
  2. Employees
  3. Business Owners

Placing yourself last is placing yourself first. By looking after customers and employees before you look after yourself, they will look after you and your revenues and profits will soar.

Final Thoughts

Without a customer focus, businesses simply won’t thrive.

Customer experience has overtaken price and product as the key differentiator for small business but too many products and services are still the same. Focusing on what customers want is the only way to stand out in the sea of sameness.

I hope this has helped you think about prioritizing your customers.

Before you go...

We all know that small business is about doing the little things right.

The little optimisations, the high-impact tweaks and the 1% gains you can make to your business to make it a little better, a little more profitable and even a little bit more pleasant to run.

I have interviewed 500+ business owners, surveyed thousands more, and I am always probing for their best tips, tricks and hacks to improve their business. There are three that stand out above the rest and I want to share them with you.

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